TUJIKIMU INITIATIVE

TUJIKIMU is a Swahili word that translated means: lets be self reliant. This is a slum initiative that is targeting women to become self reliant rather than depending on their husbands or relatives who quite often are absent or have problems of their on. The initiative calls on women and inspires them to start small income generating activities like hawking cakes, patching clothes, and selling vegetables, among others. It equips women with skills and knowledge and creates opportunities for them to meet and interact with the world outside their slums. Once a woman has gone through the program she should be able to generate a small income for herself and family.

CAMPAIGN OBJECTIVES

-To help slum women start small businesses
To create awareness on existing opportunities for slum women
To educate slum women on becoming self worthy
To educate slum women on family planning and development.
To network so as to connect slum women with the outside world.

HOW THE OBJECTIVES WERE ACHIEVED

The objectives have been achieved through various ways; for instance, daily women forums where women learn and share their experiences, invitation of several successful women to give talks and share their course of action, daily focused training on communication skills and other areas, equipping of skills in baking, sewing and hairdressing. Invitations to various government agencies to highlight opportunities available for women and how slum women can benefit.

CAMPAIGN INNOVATIONS

Round table discussion at the center which brings together women from various background.

CAMPAIGN IMPACT

80 women are already participating in the initiative and 10 are already earning a small income from the activities relating to the Tujikimu initiative. We have had more than five forums and more than 100 slum women have participated. Tujikimu initiative is currently ongoing.

CHALLENGES FACED

Lack of finances is the biggest challenge.

LESSONS LEARNT

Slum women lack information about opportunities around them and outside their environment. If given this information and equipped with skills they can play a major role in fighting poverty within and outside the slums. Women and children are most affected by the daily slum problems.