Young Professionals for Road Safety

Nearly 3,500 people die on the world’s roads every day, which is over 1.2 million people per year, and 50 millions are injured or disabled. Each year, developing countries lose between 1 and 3% of their gross domestic product due to medical costs, productivity losses, and other expenses resulting from deaths and injuries on the road. Road Traffic Injury (RTI) is the leading cause of death and disability for children over five years of age in Africa, and the continent has the highest rates of RTI in the world. That circumstance has led Bruno Abas Kinyaga (Chartered Institute of Logistics and Transport International Young Achiever of the Year 2014) to establish an initiative in October 2014 called Young Professionals for Road Safety with the aim of creating public awareness on road safety issues. The initiative focused on motivating and inspiring young professionals in the logistics and transport industry and those who are interested to join and be involved in initiating the campaign.

CAMPAIGN OBJECTIVES

1. To raise and maintain public awareness of road safety issues.
2. To develop project plans for road safety initiatives, building in pre-campaign appraisal, monitoring and evaluation arrangements.
3. To contribute towards achievement of the African government’s targets for casualty reduction by the year 2020.
4. Promote a positive attitude towards enforcement laws and infuse a sense of courtesy and concern among road users.

HOW THE OBJECTIVES WERE ACHIEVED

The objectives were achieved through different work, which includes population-based scientific studies, research and evaluations, road safety assessments, light infrastructure provision, road safety education, media campaigns, advocacy, custom-designed safety campaigns, road safety workshops and conferences.

CAMPAIGN INNOVATIONS

The project was assembled to meet the demand for such powerful and innovative guidelines to design, implement and evaluate road safety campaigns that could be used by the government and other stakeholders. The specific Innovative tools are:
1. Inventory of evaluation methodologies for road safety campaigns in the country and beyond.
2. A powerful and innovative tool for fieldworkers and policy makers to evaluate the effectiveness of a single road safety campaign. The quality of the evaluation tool will be assessed on a real campaign.
3. A powerful and innovative manual for fieldworkers and policy makers to design and to implement effective and cost-effective road safety campaigns.

CAMPAIGN IMPACT

1. The campaign plays a greater role on reducing road crashes and minimizing the rate of death and injuries.

2. The campaign helps children to start learning about the road system from a very early age and this can lead to safer behaviors in later life.

3. This road safety campaign plays an important role in shaping the attitudes and behaviors of children and young people – ensuring they become responsible drivers, passengers, pedestrians and cyclists.

CHALLENGES FACED

1. Shortage of funding on implementing various activities to expand the campaign.
2. Poor government policies on implementing road safety issues due to political interference.

LESSONS LEARNT

1. Training children to recognize and interpret visual and auditory road clues is critical. Children struck by vehicles often claim that they "looked" before crossing the road, but did not "see" the oncoming vehicle that hit them. As these skills develop, children become more aware of relevant cues and evaluate traffic situations more efficiently.
2. Younger children are not yet aware of the concept of danger and must learn to realize the dangers inherent in the road environment.
3. A clear improvement in the recognition of how to cope with the dangers of crossing the street occurs around the age of seven and eight. Children younger than this should be accompanied by an adult when crossing the street.
4. Practical experience is necessary to enable pedestrian skills to develop. A time lag may exist between experience and skills development.

COUNTRY

Tanzania

CITY

Dar es Salaam

FACEBOOK PAGE

https://www.facebook.com/bruno.kinyaga