Action for Happiness is a movement for positive social change. We're bringing together people from all walks of life who want to play a part in creating a happier society for everyone.For fifty years we've aimed relentlessly at higher incomes. But despite being much wealthier, we're no happier than we were five decades ago. At the same time we've seen an increase in wider social issues, including a worrying rise in anxiety and depression in young people. It's time for a positive change in what we mean by progress.

Success Achieved

The #HappyDay initiative has already reached more than 500,000 people from over 130 countries. The organisers Dr Mark Williamson, director of Action for Happiness the mass movement to promote happiness, and Farhad Mohit, founder of Cheers a mobile app promoting happiness, are hopeful the campaign can help spread the message of happiness to 100 million peopleThousands of people have pledged that "I will try to create more happiness in the world around me." Many of these individuals have then gone on to sing the praises of their Happy Heroes online, which range from loved ones and generous colleagues to kind strangers and the smiling staff that pour their morning coffee. Those involved are also being encouraged to tell the world about their Happy Heroes on the go, through a free iPhone app that will spread the cheer across social networks.

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