MAMA AFYA is an initiative integrating mother and child health model in Tanzania, promoting maternal and child health by providing free door to door ante-natal service, Education on prevention of mother to child transmission of HIV/AIDS, family planning, Nutrition (Breast Feeding) and support and routine health care as well as community advocacy on male involvement in maternal health and mapping and training traditional birth attendants.

The project also works to distribute clean Delivery and New born KITS.

In this capacity the initiative works to develop an effective line distribution that will see women connected to life saving care, irrespective of their location.


i. To ensure that pregnant women and lactating mothers have the most relevant essential health services, information and facilities by making these services affordable, available and accessible to them on time.
ii. Adoption of positive family planning and hygiene practices at community level, leading to improved mother neonatal child health.
Iii. Reduced under five mortality from diseases through hygiene promotion and increased access to clean water.
iv. Prevention of mother to child transmission of HIV/AIDS during and after pregnancy.
v. To improve nutritional knowledge among pregnant women, lactating mothers and households leading to improved mother neonatal child health.


● Disease prevention and awareness on safe motherhood.
● Providing home follow up to pregnant women through phone calls and SMS to ensure safe pregnancy and delivery outcomes.
● Strengthen capacity of health workers in primary health care centers in order to enable them to provide quality maternal health services.
●Carrying out sensitization programs on the importance of male involvement in maternal and child health.
● Mapping and training of traditional birth attendants on the extent to which they can provide services to pregnant women.
●Distribution of clean delivery and New born KITs in rural communities.
● Carrying out enlightenment campaigns and advocacy against Female Genital Mutilation and early girl child marriage.
● Provision of Sanitary care for teenage girls and young women.


Through the use of mobile phone applications and notifications, the initiative is for timely access to women and households.

Pregnant women, lactating mothers and households will be receiving text notifications reminding them of their health care routines and calendar.

The initiative is a low cost effective sustainable solution in the provision of health services and care for the benefit of women and households in sub-Saharan Africa .

The Birth KITS are also low cost (charged cheaper) so as to make the initiatives sustainable in terms of resources, where income derived from the community can meet running costs of the healthcare services in a sustainable way.


1)We have managed to distribute more than 800 Birth KITS saving more than 4000 lives of mothers and new borns.
2) Also through media campaigns (radio talks) we have reached more than 6 millions people indirectly with maternal health awareness.


The remoteness of hard to reach villages was one of the biggest challenges.
Also, lack of sufficient funds for project implementation is another challenge.


a. Improved maternal, new born and child health saves money in many ways and benefits individuals, families communities and society.

In households with health, with better nourishment, mothers and children spends less on healthcare thus reducing th chances of unexpectedly large catastrophic out of pocket expenses for women and children in sub-Saharan Africa, hence tackling poverty.

b. Healthy mothers and children can contribute to social economic stability in sub-Saharan Africa.