MY HOPE STORY

This social media campaign set out to appreciate the relentless volunteers that have been with the Hope Foundation, regarding their contributions to humanity and their leadership and mentorship towards young leaders (aged 13-18).

CAMPAIGN OBJECTIVES

(1) To appreciate the selfless work of past and present volunteers of Hope Foundation.
(2) To get feed-back on how their 'hope-story' went and how it has influenced them for the greater good in their community
(3) To build a story for the world to see that Nigerians and Africans are not just job crazy but also amazing volunteers (selfless service renderers).

HOW THE OBJECTIVES WERE ACHIEVED

(1) Each volunteer in the past was sent a copy of a customised picture with a frame of 'my hope story' and asked to tell their story on their social media accounts or forward it to the foundation via email. The email content was recaptioned in 140 characters or less on Twitter with the volunteer mentioned and shared to about 1000 followers of the Hope Foundation. This helped in making others appreciate the particular volunteers and the kind gesture of the Hope Foundation.
(2) These stories and more were shared on other platforms especially world volunteers sites during the celebration of world volunteers day on December 5th 2015.

CAMPAIGN INNOVATIONS

The Customised Picture Frame led to publicity for the volunteers and the Foundation alike. This was the first of its kind in Nigeria. It goes beyond just the placards and banners that conventional NGOs tend to use.

CAMPAIGN IMPACT

Reached about 100,000 people in Nigeria and beyond based on followers and retweets of followers.

CHALLENGES FACED

(1) Not all volunteers received emails on time and as such, not all volunteers participated.
(2) Some volunteers didn't have email when they volunteered so It was difficult to reach out to them.

LESSONS LEARNT

Anything is Possible. Just set your heart to achieve it.
Appreciating People is a good way of making people more motivated to do something for their community.