She is not a commodity

Given the current situation in the region, the percentage of Women's trafficking has risen. From the crisis in Syria led to massive numbers of refugees who are exploited by different agents to flee from the war zone, to Egypt where the economical crisis led to increase the number of commercial marriages. This campaign shows the different types of trafficking in women including commercial and temporary marriage, child marriage, forced labor, financial and emotional exploitation, and exploiting refugees. CEWLA launched a study across 4 govern-orates where different types of trafficking were documented and recorded. The campaign took place during the 16 days of activism in different govern-orates in Egypt and online.

CAMPAIGN OBJECTIVES

1. Raise Awareness of the different types of Trafficking in women, especially the types that are not recognized as trafficking (i.e. Child Marriage, Commercial marriage)
2. Launch CEWLA's study on Trafficking in women in Egypt.
3. Raise awareness about the anti-trafficking laws in Egypt.
4. Discuss, highlight, and raise awareness about the legislative insufficiency regarding trafficking in women.

HOW THE OBJECTIVES WERE ACHIEVED

1. Conferences were conducted in different govern-orates in Egypt on the Trafficking in Women where statistics and real life stories were presented.
2. Media coverage.
3. Printing out 1000 copies of the study and distributing them to all individuals and NGO's who attended the conferences.
4. Conducting 2 interactive theater performances on trafficking in women to raise awareness through discussion.

CAMPAIGN INNOVATIONS

1. CEWLA conducted a photo gallery where professional photos expressed the different types of women's trafficking. CEWLA is the first local NGO to raise awareness through professional portraits.
2. Interactive theaters were used in govern-orates outside Cairo, which was a new idea to be conducted.
3. CEWLA is the first organization to consider sexual exploitation of women during marriage as a type of trafficking.
4. CEWLA applied the mentioned examples in the international conventions against trafficking in the local context.

CAMPAIGN IMPACT

1. CEWLA had a huge media coverage from formal media, or informal media (i.e. Facebook pages).
2. Raised the awareness about CEWLA's work and services in general.
3. Created a dialogue in the society and in the decision making levels on the concept of trafficking.

CHALLENGES FACED

1. Minimal participation from the state's bodies in the different events.
2. The decision of the Minister of Justice who issued a decree allowing young girls to marry older men after being payed about 50,000 LE (6000 USD).
3. Certain religious discourse that do not consider commercial marriage as trafficking.

LESSONS LEARNT

1. Well use of the social media and official media.
2. Use of innovative ideas and tools to deliver our messages.
3. Adapt the international convention to the local context.
4. Well use of the 16 days of activism.
5. Link real stories with law and theories.

COUNTRY

Egypt

CITY

Cairo

WEBSITE

http://www.cewla.org/

TWITTER PAGE

https://twitter.com/CewlaCenter