Purple Flags

Purple Flags: As per campaign concept, total targeted household are 1500 per district, the district teams would combine this activity with already planned AAC initiatives at UC level.

15 houses in each village will be identified to put the purple flags during 16 days of activism.

CAMPAIGN OBJECTIVES

To create awareness about Violence against women.
To sensitize people about Violence against women and pro women Legislation.
To Ensure Community participation and active engagement in the the campaign.

HOW THE OBJECTIVES WERE ACHIEVED

To put up the purple flags during 16 days of activism on the roofs of 100 villages, with 15 houses from every village.

CAMPAIGN INNOVATIONS

It is new idea in reference of village level in Pakistan.

CAMPAIGN IMPACT

Raised awareness in the communities of 100 villages and sensitized the people about violence against women.

CHALLENGES FACED

Stereotypical approach by male community.

LESSONS LEARNT

We can enhance the campaign next year to involve local schools.

COUNTRY

Pakistan

CITY

Lahore