Creativity and Innovation Campaign

Various programs to support the campaign on creativity and innovation have been developed. These programs are delivered from primary school children to adults. The programs aim to improve creativity and innovation skills that are found lacking in the Indonesian education system. Therefore, through discovery and experiential learning approaches, these programs will raise awareness of the importance of creativity in daily life. The latest campaign was Festival of Social Creativity (FeSoVity). The event was developed in order to promote social creativity to a wider audience. By applying four pillars of social creativity - ‘collect-relate-create-donate’ (CRCD), the event improves four aspects of the individual: 1) social-emotional aspect, 2) physical aspect, 3) intellectual aspect, and 4) spiritual aspect. Through FeSoVity, a wider audience uses their creativity and collaborates with other participants to create valuable products that will solve social issues.

CAMPAIGN OBJECTIVES

Promoting entrepreneurial spirit through creativity and innovation programs.

HOW THE OBJECTIVES WERE ACHIEVED

Indicators of each program are set; for example, the: number of creative products created through FeSoVity, number of attendants, number of volunteers, number of schools involved, number of ideas developed, amongst others.

CAMPAIGN INNOVATIONS

All programs that I have created come from a discovery learning approach, experiential learning approach, or project-based learning. A model of learning is developed in order to provide concrete knowledge to participants. Learning methodology involves playing, fun, and flexibility.

To develop awareness, a campaign strategy involves fully using social media and media messenger. An online campaign is created that involves networking abroad and also to attract Indonesians to get involved in the campaign. Provocative words are used to ensure the campaign goes viral.

CAMPAIGN IMPACT

The latest program (FeSoVity) had attracted 800 primary school children, more than 1000 volunteers, 300 contributors, and 1000 visitors. Together , we have created 850 creative educational tools that were delivered to 30 marginal primary schools in Indonesia.

CHALLENGES FACED

The biggest challenges have been to convince people that:
1. Creativity is an essential skill in the life of everyone
2. Creativity and innovation can solve social problems
3. Social creativity is about collaborating and bringing together individual creativity to make a difference
4. Entrepreneurial skills are needed for everyone to think differently and make a difference.

LESSONS LEARNT

Through the programs, these lessons were learnt:
1. People will follow after they see a result
2. Good people are everywhere, only they do not know what to do, how to do things, and where to do good things. Once you create a program that has social impact and promote it to people, they will join the campaign
3. Small good actions create a ripple effect

COUNTRY

Indonesia

CITY

Tangerang

WEBSITE

http://www.deecreativity.com

TWITTER PAGE

https://twitter.com/ech_03