Loor Tahreek

Loor Takhreek (Change in Lives of Daughters), is initiated by Mr. Hamdullah in order to motivate and encourage people to support their daughters and eliminate social discrimination against daughters in Afghan society.

CAMPAIGN OBJECTIVES

To eliminate violence and discrimination against daughters in Afghan society.

HOW THE OBJECTIVES WERE ACHIEVED

By motivating people through social media, photo exhibitions, networking and meetings with people on grassroots level.

CAMPAIGN INNOVATIONS

Bringing stakeholders together to think about the subject and find ways to tackle problems faced by girls.

CAMPAIGN IMPACT

More people got awareness and know how to treat girls/daughters

CHALLENGES FACED

Convincing religious scholars

LESSONS LEARNT

There is potential in community but there is a need for someone to motivate and lead people in the right direction.